Agentic AI Β· Practitioner work

AI that works
inside your team.

Not a demo. Not a strategy deck. Practitioner-led sessions that start with your real workflow and end with agents your team can run from day one.

Where this comes from

Eighteen months ago I replaced parts of my own consulting operations with a five-agent AI team. Every session I run is drawn directly from that experience β€” what worked, what surprised me, and what I would design differently if I started again today.

What you leave with

A designed agent architecture for your actual team β€” not a generic framework, not a vendor recommendation. Role definitions your people can act on. Clarity on what changes in how you lead and decide when agents are part of the picture.

Who books this

Product leaders who want to pilot with their core team. Executives who want to understand the organisational consequences before they commission larger work. Team managers ready to set it up for a specific workflow.

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Michael McKay

A practitioner with twenty-five years inside the work β€” and eighteen months building AI agents on top of it.

Twenty-five years building high-performing product teams and shipping things that actually work β€” at PayPal, Amazon, LEGO, Novo Nordisk, Ørsted, Coloplast. B2C and B2B. Consumer scale and enterprise complexity.

Eighteen months ago I replaced parts of my own consulting operations with a five-agent AI team. The sessions I run are drawn from both β€” how products and teams behave under pressure, and how AI agents now sit inside that reality.

Not a vendor pitch. Not a framework deck. A practitioner who has built both, running you through building yours.

LEGO · Novo Nordisk · Ørsted · Coloplast · PayPal · Amazon

Latest Writing

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The Newsletter

I’m Writing Again

After a quiet stretch, I’m restarting my newsletter β€” a more personal space for sharing what I’m learning about leadership, design, and transformation in this age of acceleration.

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Other work

Leadership, culture, process design, and behaviour change β€” the practice built over fifteen years with some of Denmark’s most demanding organisations.

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Start with a conversation.

Forty-five minutes. No pitch. We figure out what you actually need and whether I am the right person to help.

Book a Framing Call β†’