Category: Uncategorized
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Can a Twyn become a local?
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Move a synthetic user to another country and it can learn to talk like it lives there — credibly, and without making things up. What that does, and exactly where it stops. White Paper 3 in the Twyn validation series.
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Landing on Our Feet: Resilient (Self-) Leadership When the Ground Disappears
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A falling cat is the best resilience leadership model I know. You have probably seen the famous photo montage — five frames, one tumble, a perfect landing. The cat begins upside down, mid-air, with everything working against it. Frame by frame, it rotates, extends, gathers itself, and touches down exactly…
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The Fieldwork in User Research Is Still Sacred — But B2B Teams Need Something to Think With Between Visits
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A response to Uday Dandavate’s “The Synthetic Mirage” Uday Dandavate wrote something important this week, and I want to engage with it seriously — not to refute it, but to extend it. His core argument is one I hold as a practitioner: immersive field research is not a luxury or…
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Do Twyns match real people?
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Held against real interviews, how much of a real person does a Twyn reproduce — and does the culture dial actually work? White Paper 2 in the Twyn validation series.
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How reproducible is a synthetic user?
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Does the same Twyn, asked the same question, answer consistently? The first of a short series of deliberately honest validation papers on synthetic users.
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What synthetic user research actually produces — a live demonstration
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What synthetic user research actually produces — a live, annotated demonstration of a Twyn interview from question to finding.
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Synthetic users for development
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One of the core ideas behind agile development is that learning should happen continuously — not only at the beginning of a project or right before launch. Yet many product teams still struggle to get enough real exposure to users during development. Access is limited, recruitment takes time, and research…
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Agentic AI Teams: Not a Tool. A Team.
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Most organisations treat AI as software. They install it, configure it, write prompts, and wait for the productivity to arrive. What they get is a faster version of working alone. That is not a criticism. It is a design problem. Software is designed to be used. A team is designed…
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The G/g Learning Paradigm: How High-Performing Teams Learn While They Deliver
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Most organisations treat learning and delivery as separate activities. The G/g paradigm pairs every delivery commitment with one deliberate capability goal — practiced inside the live work, not alongside it. Rooted in a Nokia innovation studio story that eventually became the Storytelling mindset in the Five Mindsets framework.
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Customer-Centricity Is Not a Workshop: It’s a Power Shift
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Why most enterprises misunderstand what customer focus actually requires. “Customer-centricity” is one of the most overused phrases in corporate life. It appears in strategies, values statements, and town halls. It features in leadership principles and onboarding decks. It is invoked at the start of transformation programs and engraved on the…