← McKay Consulting
Engagement
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1 month
Product Culture Accelerator
Advisory to shift habits, not just plans
Who this is for
Organisations that have defined strategy — but see behaviours lagging behind.
Why bring McKay Consulting in
At Ørsted, Michael doubled the UX organisation within one year and institutionalised design as a strategic capability.
At Novo Nordisk, he hired and structured director-level product areas while embedding analytics and discovery practices.
Cultural change was not declared — it was operationalised.
What changes as a result
- Stronger discovery cadence
- More confident product managers
- Clearer decision ownership
- Executive-level language alignment
It becomes visible in meetings — not just slides.
Typical activities
- Weekly leadership workshops
- Product trio coaching
- Portfolio review refinement
- AI discovery enablement
- Governance adjustment
Investment level
Retainer-based advisory — designed for sustained capability build.
Ready to take the next step?
Let’s find the right starting point.
Start with a conversation — or go straight to booking the session.