We are in a moment where the ability to build and launch products and services has been amplified a hundredfold by AI and automation. The bottleneck is no longer execution — it’s the quality and clarity of the idea, and the story behind it.

Rich Narrative Lab is a full-day co-creation workshop where teams learn to develop and communicate ideas with the kind of narrative strength that gets them built, funded and adopted. Working across disciplines, roles and titles, participants move from insight to story to prototype — in a state of flow that unlocks the best thinking in the room.

A format proven at Innovation Roundtable, Ørsted and Novo Nordisk.

For more context on why narrative strength matters more than ever in the age of AI, read: AI is now a stress test for product systems →

At PayPal (EMEA & APAC), Michael led customer-centric discovery processes across global teams.

At Yahoo!, he built a unified design language system that aligned decentralised teams under one strategic narrative.

At Amazon, he created UX Labs and innovation studios that connected hardware, engineering, and product strategy.

Narrative was not decoration in these contexts — it was alignment infrastructure.

Strategy becomes communicable — and therefore actionable.