1 hour
The Framing Call
An honest conversation at leadership level
The conversation
You probably don’t need more frameworks in your organisation. Most have too many already — layered in over years by different consultants and changing leaders, each one well-intentioned, none of them fully landed.
This is an hour with someone who has worked inside organisations like yours — at the leadership level, not as an advisor. No framework to sell, no pitch. Just an experienced transformation leader helping you see your situation clearly — what’s really going on, and what might actually move things forward.
Before the call: We recommend completing our Product Culture Assessment © — it gives us a clear, shared starting point. You may also find it useful to read one or more of these articles ahead of time:
Why bring McKay Consulting in
Michael has sat inside executive roles where complexity was real, not theoretical.
At Novo Nordisk, he led the shift from project-based delivery to a product-centric operating model across a portfolio exceeding DKK 1.6B annually — balancing regulatory rigor with modern product practices.
At Ørsted, he scaled UX from a supporting role to a strategic capability across 50+ products in a global renewable energy business.
The Framing Call is shaped by those lived tensions — not consulting abstractions.
In one hour, you leave with
- We come from corporate — we’ve been exactly where you are
- We call it as it is — including the parts no one else wants to say out loud
- We cut through — and talk about how it could actually be done. No new layers on top of the old ones
- A starting point — and a map. Where you go from here is your call.
After the call, you receive a short, objective report — our observations and initial recommendations, structured around the areas most relevant to your situation: Product culture and maturity · Capability building and team development · Process improvements and ways of working · AI readiness and technology adoption. This is not a finished action plan. It’s our honest read of what we’ve seen — and where we’d recommend looking and acting first.
Focused executive advisory — low friction, high signal.
Let’s find the right starting point.
Start with a conversation — or go straight to booking the session.